International Journal of Management studies and Social Science Research

Febry Kurnia Putri, Fransisca Listyaningsih Utami*

DOI: https://doi.org/10.56293/IJMSSSR.2025.5601

ABSTRACT: This study aims to analyze the effect of the implementation of Good Corporate Governance, Audit Quality, and Leverage on Firm Value. The population of this study includes BUMN companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The research sample consists of 20 companies with observations for 5 years, resulting in a total of 120 sample data. A purposive approach was used in sampling for this study, while data analysis was carried out using multiple linear analysis methods. The findings of this study indicate that the existence of an independent board of commissioners has no effect on firm value, the audit committee has a negative effect on firm value, audit quality has a positive effect on firm value, and leverage has no effect on firm value.

Keyword: Good Corporate Governance (GCG), Audit Quality, Leverage, Firm Value.

Aziimah Abd Aziz 1, Ezaida Ahmad 2 and Reezlin Abd Rahman 3

DOI: https://doi.org/10.56293/IJMSSSR.2025.5602

ABSTRACT: The street food industry plays a significant role in Malaysia’s informal food sector, offering convenient, affordable, and culturally rich meal options. This research examines how food quality factors (including taste, healthiness, variety, freshness, and presentation) affect customer satisfaction and the intention to repurchase, focusing on street food consumption in Malaysia. Customer satisfaction is also examined as a mediating variable in the relationship between food quality and repurchase intention. A total of 384 responses were collected using a structured questionnaire and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The data were analyzed, and the primary findings were assessed to explore the relationship between food quality attributes and both customer satisfaction and repurchase intention. From the results, all food quality attributes were found to have a significant positive effect on customer satisfaction, with variety emerging as the most influential factor. Additionally, customer satisfaction significantly predicted repurchase intention and successfully mediated the relationship between individual food quality attributes and customers repurchase behavior. These findings highlight the critical role of upholding high food quality standards in boosting customer satisfaction and loyalty in the street food sector. The study offers valuable insights for street food vendors and policymakers in improving service quality and sustaining business growth in Malaysia’s informal food industry.

Keyword: street food, customer satisfaction, food quality, repurchase intention, variety, freshness, presentation.

Olaoye Ajiboye Ojo

DOI: https://doi.org/10.56293/IJMSSSR.2025.5603

ABSTRACT: The study intended to find the factors influencing the Aspiration of Secondary School Students on the choice of Career in Ado Local Government Area of Ekiti State. The Study adopted a descriptive survey research design with the use of questionnaire to collect information from the respondents. The population of the study comprised 5,256 secondary school students in Ado Local government area. The sample consisted of one hundred secondary school students in Ado local government area of Ekiti State. Two local council development area were carved out from Ado local government area making a total of three. Multistage sampling procedure was used for the sample of the study. In stage one, two local governments were selected out of the three local governments made up of one local government area and two local council development areas. In stage two, five secondary schools were selected from each of the local governments making a total of ten secondary schools. In stage three, ten students were selected from ten schools making a total of one hundred students. The reliability coefficient of 0.81 was obtained for the study. Mean and standard deviation were used to answer the research questions. The hypotheses were analysed and tested at 0.05 level of significance. The finding revealed that all the items presented in table 1 are factors that influence parents on the choice of career among secondary school students. It was also revealed that there was no significant difference between male and female students on the factors that influence parents on the choice of career among secondary school students. The following recommendations among others were made that an attempt should be made by the government to improve and expand career guidance services in secondary school s across Ekiti State.

Keyword: Aspiration, Career, Secondary Schools, Environment, Activities

Saputra Dwi Narda Agus, Priyono Anjar*

DOI: https://doi.org/10.56293/IJMSSSR.2025.5604

ABSTRACT: Digital transformation is the process by which organizations leverage technology as a key resource to improve performance, extend reach, and enhance market outcomes. Design/Methodology/Approach - This research aims to analyze how dynamic capabilities are designed and implemented to support the development of digital transformation strategies. Due to its exploratory nature, data collection was conducted using semistructured interviews with a variety of resource persons to allow for triangulation. Secondary data consisting of company documents, meeting minutes, interim reports and annual reports were also included in the analysis. Content analysis techniques were used in data processing. Findings-This study found that dynamic capabilities developed through sensing, seizing opportunities and reconfiguring play an important role in supporting the company's digital transformation. This is realized through strategy reformulation aimed at integrating and coordinating the implementation of new routines, investment in technological and human resources, and efforts to change organizational culture with a focus on digital transformation, while still considering the interests of stakeholders.

Keyword: Dynamic capabilities, Sensing, Scrambling, Reconfiguration, Digital transformation.

Qing Yuan, Xiaobao Yu, Jihui Wu, Shengzai Sun, Lu Nan, Qi Shen

DOI: https://doi.org/10.56293/IJMSSSR.2025.5605

ABSTRACT: In the marketization of data elements, electricity data exhibits distinct stage-specific characteristics. From the perspective of data elements, the ultimate realization of data value involves three stages: resourceization, assetization, and capitalization. This study focuses on the development and utilization of power industry data, analyzing specific customer profiles, profit cases, and business canvases for each of the three stages. Common profit mechanisms across different stages are summarized, and innovative profit models are proposed.

Keyword: Electricity data, Profit model, Business canvas

Nelson B. Lazarte, MDM

DOI: https://doi.org/10.56293/IJMSSSR.2025.5606

ABSTRACT: This descriptive survey aimed to determine the multi-stakeholders' level of engagement in Linao Creek Program as assessed by the 360 randomly selected household residents of Barangay Tabucan, Ilaya Poblacion, Ilaud Poblacion, Tabuc-Suba, Lagubang, Linao, and Cruz, in the Municipality of Barotac Nuevo, Iloilo, Philippines. The respondents were classified according to age, civil status, highest education, and occupation. The data were coded, processed, and statistically analyzed using frequency and percentage, Mean, Standard Deviation, and One-Way ANOVA. The results showed that the multi-stakeholders had “High” level of cognitive, behavioral, emotional and social engagement in Linao Creek Program as assessed by the respondents. The results also showed that there were significant differences in the level of multi-stakeholders’ cognitive, behavioral, emotional and social engagement in Linao Creek Program as assessed by the respondents when classified according to age, educational attainment, and occupation. However, no significant difference was noted in the level of multistakeholders' cognitive, behavioral, emotional and social engagement in Linao Creek Program as assessed by the respondents when classified according to civil status. Based on the study's findings, the Local Government Unit (LGU) may focus on increasing awareness of the Linao Creek Program to drive greater engagement through various strategies that clearly explain the program's objectives, benefits, and individual roles in ensuring its success.

Keyword: multi-sectoral, engagement, Linao Creek Program, descriptive-survey, Barotac Nuevo, Iloilo, Philippines

Sitthiphong Thipphawan 1, Grid Rangsungnoen 2

DOI: https://doi.org/10.56293/IJMSSSR.2025.5607

ABSTRACT: This research aims to study the potential business risks for Thai homestays that do not operate according to Thai Homestay Standards which are aligned with ESG concepts, and to study management and development approaches for Thai homestay businesses to align with ESG principles. The research is mixedmethods, combining qualitative and quantitative research, to analyze customer expectations regarding homestay businesses aligned with ESG concepts and the business operations of the best operators according to ESG concepts. The qualitative research used interviews with 3 homestay business operators in Nong Khai province certified with the Thai Homestay Standard. The quantitative research used questionnaires from a sample of Thai tourists with experience or interest in staying at homestays nationwide, sampled proportionally to the number of Thai Standard certified homestays in each region. Data was collected between February - March 2568 [2025]. Data was analyzed using the mean, percentage, standard deviation, and Confirmatory Factor Analysis (CFA). The results of the analysis of potential business risks for Thai homestays that do not operate according to Thai Homestay Standards which are aligned with ESG concepts show that homestays operating according to the Thai Homestay Standard conduct business efficiently and have low risk, consistent with customer expectations regarding the Social (S) and Environmental (E) aspects, with values of 0.90 and 0.87 respectively. Although the Governance (G) aspect did not align with customer expectations, with a value of 0.21, it still indicated efficient business operations and low risk. However, the sustainable growth of the Thai homestay business requires effective risk management alongside sustainable development.

Keyword: Risks analysis, Thai homestay business, ESG concepts

Nguyen Thu Thuy

DOI: https://doi.org/10.56293/IJMSSSR.2025.5608

ABSTRACT: This study aims to analyze the impact of some factors on human resource development in some joint stock commercial banks in Vietnam in the context of digital transformation. Survey data were collected from 330 employees working at joint stock commercial banks in Vietnam. The study used Cronbach's Alpha testing method, exploratory factor analysis method and multiple regression analysis. The estimation results show that leadership's viewpoint, training and capacity building, salary and benefits, working environment and awareness of digital transformation are 5 important factors affecting human resource development in joint stock commercial banks in Vietnam. Based on the research results, some policies are proposed to develop human resources in the banking industry in Vietnam.

Keyword: human resource management, stock commercial banks, digital transformation, Vietnam.

Rishanda Nur Auliya, Fransisca Listyaningsih Utami*

DOI: https://doi.org/10.56293/IJMSSSR.2025.5609

ABSTRACT: Audit delay is the time required for the auditor to complete the process of examining the financial statements of a business entity. This time is calculated from the final day of the company's financial recording period to the date stated in the independent audit report. This study aims to examine how Audit Opinion, Company Age, Public Accounting Firm’s Size, and Audit Committee can affect Audit Delay. Population This study uses audited company financial data, namely property and real estate companies listed on the Indonesia Stock Exchange (IDX) in the time span between 2020 and 2023. The sample in this study was selected using purposive sampling technique, obtaining a total of 44 companies observed for 4 years, thus obtaining 174 sample data. The data obtained was analyzed using the logistic regression method and processed using SPSS version 25 software. The results of this study reveal that company age affects audit delay. Meanwhile, audit opinion, public accounting firm’s size and audit committee have no effect on audit delay.

Keyword: Audit Opinion, Company Age, Public Accounting Firm’s Size, Audit Committee, Audit Delay

Amal Obaikah A. Alshammari & Mahmoud Abdelhamid Saleh

DOI: https://doi.org/10.56293/IJMSSSR.2025.5610

ABSTRACT: The purpose of this study is to investigate the impact of customers’ price fairness, product quality, and packaging fitness on repurchase intention for coffee-shop products, and how the gender and age of consumers moderate these relationships. Data were collected from a snowball sample of 302 coffee shop respondents in Saudi Arabia (e.g., barns, drip, half 1/2, Pick, address cafe, and OMORE). The researchers used an online survey to collect the data required for statistical analysis. Strict measures were used for the reliability and validity of the research scales, and partial least squares-structural equation modeling (PLS-SEM) was used to test the research hypotheses. The findings revealed the significance of price fairness, packaging fitness, and product quality in influencing the repurchase intention of coffee shop products. Specifically, packaging fitness and product quality had a greater impact on repurchase intention than did price fairness. Gender and age had insignificant moderating roles in the studied relationships. The results provide valuable insights for managers and marketers to enhance consumers’ potential to repurchase coffee-shop products by focusing on distinguishing packaging materials, ensuring product quality, and setting fair prices. This study contributes to the understanding of consumer behavior in the context of coffee-shop products, particularly in Saudi Arabia, and adds to the existing knowledge on the factors influencing consumers repurchase intention.

Keyword: Price, Packaging, Quality, Coffee shops, Repurchase intention, Saudi Arabia

Thi Lam Anh Nguyen 1 and Phuong Thao Huyen Le 2

DOI: https://doi.org/10.56293/IJMSSSR.2025.5611

ABSTRACT: The objective of this study is to analyze the factors that influence earnings management behavior among listed construction companies in Vietnam. This study uses data from 29 listed construction firms from 2019 to 2023. To measure the extent of earnings management, the study employs the Modified Jones Model (1995) and further applies the Feasible Generalized Least Squares (FGLS) method to evaluate the impact of various factors on the level of such behavior. Regression results generated using STATA 17 indicate that four out of the six tested variables— firm size, profitability, board size, and audit quality—along with two control variables, operating cash flow and revenue growth–significantly influence the degree of earnings management within the sample. Specifically, firm size, profitability, board size, and revenue growth exhibit positive relationships with earnings management, whereas audit quality and operating cash flow have negative effects. Based on these findings, this study offers several policy implications for regulatory authorities, audit firms, construction enterprises, and investors to mitigate opportunistic earnings management practices and improve financial reporting reliability.

Keyword: earning management, construction firms, Vietnam

Kristin Eleanor B. Bedia

DOI: https://doi.org/10.56293/IJMSSSR.2025.5612

ABSTRACT: This survey-correlational study aimed to determine the collaboration mechanisms, extent of collaboration, and level of engagement between the Local Government Units of Barotac Nuevo, San Enrique and an institution of higher education as assessed by 120 extension program beneficiaries, faculty researchers and extensionists and LGU officials grouped according to type of respondents, age, highest educational attainment, and monthly family income. The data was analyzed and interpreted using the frequency count, percentage, Mean, Standard Deviation and Kruskal-Wallis H test. The findings indicated that formal and informal collaboration mechanisms were utilized Occasionally, both as whole and when categorizing respondents by type, age, highest educational level, and monthly family income. Furthermore, significant differences were observed in both formal and informal collaboration methods categorized by respondent type, age, highest level of education, and monthly family income.

Keyword: Collaboration, Mechanisms, Engagement, Survey-Correlational, Iloilo

Abidemi Omolayo OLUKOLE, Abiola Aina LYDIA, Adetunji Olayemi SIJUWOLA, Afolabi Ibikunle JOSEPH

DOI: https://doi.org/10.56293/IJMSSSR.2025.5613

ABSTRACT: This study examined the effects of volatility in the prices of cryptocurrencies on stock market performance in Nigeria using monthly data for the period 2016 to 2024. The study was based on the financial contagion theory. The Autoregressive Distributed Lag, Dynamic ARDL and Granger causality tests were employed to analyse the data. Cointegrating long-run relationship was found exists between stock market performance and volatility in cryptocurrency prices. The regression results indicate that the effect of cryptocurrency price volatility on stock market performance was positive for all cryptocurrencies except Ripple. Additionally, the short-run effects were more pronounced compared to the long-run effects. Evidence of spillover effects from volatility shocks in the cryptocurrency market to the stock market was observed, with the stock market responding positively to positive shocks in cryptocurrency volatility and vice versa. A bi-directional causality was also found between volatilities in Bitcoin, Ethereum, Binance Coin, and stock market performance, while no causality was observed between Ripple and stock market performance. Policymakers should develop comprehensive guidelines for cryptocurrency trading and integration with the financial market to mitigate volatility risks and their spillover effects between the cryptocurrency market and the stock market, to improve financial market stability. Also, investors and portfolio managers should promote portfolio diversification strategies to capitalize on short-term gains from cryptocurrency-induced stock market surges while cushioning against potential volatility-driven losses.

Keyword: Cryptocurrency, Stock market performance, Volatility

Vu Thi Phuong Thao 1, Hoang Thi Mai Anh 2, Nguyen Thi Van Anh 3

DOI: https://doi.org/10.56293/IJMSSSR.2025.5614

ABSTRACT: In the modern business environment, corporate social responsibility emphasizes ethical behavior, transparency and accountability. For effective corporate governance, ensuring a diverse, independent board of directors and engaging with stakeholders, including shareholders, employees, customers and the community, is essential. In the oil and gas industry, CSR plays a particularly important role because businesses operate in an environment with high risks to the environment, occupational safety and community relations. Using STATA 17 software, the author found three factors that positively affect (Board size, Audit, Profitability) and one factor that negatively affects the level of information disclosure on social responsibility at Vietnamese oil and gas enterprises.

Keyword: Corporate social responsibility, corporate governance, Board

Samantha Runyararo Musekiwa 1, Joyce Previledge Chigodora 2 and Paul Nemashakwe 3

DOI: https://doi.org/10.56293/IJMSSSR.2025.5615

ABSTRACT: The proverbial 'glass ceiling' has long symbolised the invisible barriers that impede women's advancement to top leadership positions within organisations, despite their abilities, qualifications and past achievements. Recent studies have underscored the positive impact that female leadership has had on organisational performance and societal well-being. The 21st century has seen an increased number of women breaking the proverbial glass ceiling and excelling in various sectors and endeavours. This paper explored how these women have broken the glass ceiling and excelled in leadership, the challenges they have faced and the role that organisations can play to support them. Research has consistently shown that diverse leadership teams, which include women, are more likely to generate innovative solutions and ideas. Studies show that companies with diverse leadership teams perform better financially and have stronger corporate governance. Despite progress, women continue to face invisible yet formidable barriers in leadership. Unconscious bias, societal expectations, and outdated organisational structures can hinder their advancement, forcing them to navigate a labyrinth of challenges. Irrespective of the barriers, women across the globe have employed various strategies to break the glass ceiling, with case studies illustrating their effectiveness in both developed and developing countries. Organisations have a critical role to play in promoting women's leadership by creating an enabling and inclusive environment that fosters diversity and offer equal opportunities for both genders.

Keyword: Glass ceiling; leadership; women; women's leadership

Wee Chong Chong, Nattanoppachoke Chaiharn

DOI: https://doi.org/10.56293/IJMSSSR.2025.5616

ABSTRACT: This study aims to (1) extract knowledge and experience from operating financial businesses and managing public companies alongside the application of financial theories, and (2) synthesize comprehensive knowledge and guidelines in financial and investment management for the next generation of entrepreneurs. Employing a qualitative research approach, the study integrates real-world business experiences with established academic concepts to uncover effective financial and investment strategies for businesses seeking to enter the stock market via initial public offerings (IPOs). The findings highlight that the IPO journey is complex and resource-intensive, requiring strategic planning, professional advisory support, and long-term commitment. However, once listed, public companies benefit from expanded access to capital, enhanced corporate governance, improved market visibility, and sustained growth potential. With diligent preparation and sound execution, the IPO process can establish a strong legacy for family-owned businesses and contribute to national economic development.

Keyword: Initial public offering, financial strategy, stock market, business expansion, governance

Edet Joshua Tom Ph.D, Nkese Edet Okon, Harrison O. Ataide, Ph.D

DOI: https://doi.org/10.56293/IJMSSSR.2025.5617

ABSTRACT: This study evaluated the impacts of work environment such as poor incentive and payment systems, as well as inadequate physical workspaces, on academic staff performance in Nigerian Universities. Utilizing descriptive method, twelve academic staff from six Nigerian public universities was interviewed to gather information about the subject under study. The work also relied on documentary evidence to establish the relation between environment and employee's performance. The finding revealed that poor physical workspaces characterized by cramped offices, outdated furniture, and insufficient facilities negatively affect the teaching preparation and delivery. The study underscored the urgent need in Nigerian Universities to address these systemic issues by revising its incentive and payment structures while investing in enhancing physical workspaces. Recommendations included establishing timely salary payments, increasing research funding, and improving workspace conditions to foster a comfortable academic environment.

Keyword: Work Environment, Employee’s Performance, Job Satisfaction, Incentive Systems, Physical Workspaces

Shenyang Wang 1, Yuqing Geng 1

DOI: https://doi.org/10.56293/IJMSSSR.2025.5618

ABSTRACT: As the popularity of urban tourism in Shanghai continues to rise, high-quality development in the tourism sector has become a key focus for the government. This paper analyzes core issues faced by tourists, such as high consumption costs, uneven visitor distribution at attractions, and lagging public services. It further explores underlying factors like city price levels and management philosophies related to attraction promotion and development. Based on this analysis, we propose strategies including optimizing travel times and dynamic pricing for attractions; diversifying tourist routes and enhancing promotional efforts; improving infrastructure and service efficiency. The aim is to provide feasible ideas and suggestions for optimizing Shanghai's urban tourism environment, contributing to balanced and efficient development in this sector.

Keyword: Shanghai Tourism; Urban Tourism; Travel Costs; Public Services

Dr Rustan

DOI: https://doi.org/10.56293/IJMSSSR.2025.5619

ABSTRACT: The type of qualitative research through a phenomenological approach, the results of the study indicate that traditional food sellers in Makassar manage their finances simply, with fluctuating daily income. The main problem is the inseparability between personal and business finances and the lack of structured records, which makes it difficult to evaluate financial performance. The use of profits for social purposes can also disrupt business stability. To improve financial management, sellers can keep better records, separate personal and business finances, and utilize technology and financial management training. In this way, they can improve personal welfare and the local economy, The financial management of traditional food sellers in Makassar City has advantages and disadvantages that affect the sustainability of their business. The advantages include practical experience in managing income, thrifty attitude, flexibility in decision making, and social connections that support the business. However, weaknesses such as lack of formal financial management knowledge

Keyword: Financial, Traditional, Market, Consumen, management, Seller

1 Bamikole Martins Aduloju; 2 Ayodeji Anthony Aduloju; 3 Omolara Victoria Akinyemi

DOI: https://doi.org/10.56293/IJMSSSR.2025.5620

ABSTRACT: This research examines the persistent regional challenges troubling ECOWAS from 2020 to 2025. The primary emphasis is on the vulnerability and impending disintegration within this regional organisation. The research uses the Fragile States Theory and the Complex Interdependence Theory as guiding frameworks to examine how political instabilities, economic problems, and weak governance have undermined several attempts to achieve sustainable regional integration in West Africa. It corroborates this premise, which holds that state fragility is detrimental to regional stability and integration. Furthermore, it subscribes to the position that interdependencies can aggravate the vulnerabilities of regional organizations rather than foster cooperation. The study broadens the argument on the premise that regional integration can collapse due to internal and external pressures. This further creation of vulnerabilities destabilizing regional integration is a function of the continued fragility of member states and weak political strategies by ECOWAS, as evidenced in the discourses presented. Thus, it is concluded that, with these crises facing West Africa, there probably would not be a certain future for regional unity. Besides, the notion of a cohesive ECOWAS would always be at the mercy of threats from states' internal and regional dynamics.

Keyword: ECOWAS, State Fragility, Regional Integration, Economic Challenges, West African politics.

JAMES ARUMA ILARIOUS

DOI: https://doi.org/10.56293/IJMSSSR.2025.5621

ABSTRACT: Christianity as we see it today has passed through difficult painful stages of its existence, right from its inception as a world religion. It was started by Jesus Christ, the proclaimed Savior of the world and His immediate co-workers, the twelve disciples, whom He commissioned (Matthew 28:19-20) to continue the work after the lapse of His earthly ministry. He promised them the Holy Spirit, who would be their helper, guide, counselor, and strengthener in every situation they find themselves. This study is to critically examine the historical roles and importance of some early Christian Church centers in the roles they played in the spread of Christianity. Primary and secondary sources of research will be used in the study. The findings of the study include: persecution as a catalyst in the spread of the Gospel and extension of Christianity to other places; the beginnings of theological institutions and the rise of theological writings; beginnings of Missionary expansion work to the Gentiles; the use of Latin as language of worship and its effects; the translation of the Hebrew Bible into Greek at Egypt and many more. The recommendations include: the use of proper evangelistic methods of evangelism; the use of the language of the people to enhance proper understanding and assimilation of the Gospel; and the robbing of the Church from its ecclesiastical responsibility by the state.

Keyword: Early Christianity, Christian Church Centers, Church History, Gospel Spread, Theological Schools, Religious Persecution

Randy F. Ardena, MCS

DOI: https://doi.org/10.56293/IJMSSSR.2025.5622

ABSTRACT: Mental capacity, depression, and low self-esteem can affect young adults' learning and cognitive capacities, which may affect their academic performance. This study examined the connection between students' academic success and mental and emotional health. The data samples come from several degree programs offered by the College of Computing Education at the University of Mindanao, including the Bachelor of Science in Education and Multimedia Computing, the Bachelor of Science in Computer Science, the Bachelor of Science in Information Technology, and the Bachelor of Science in Library and Information Science. The data were statistically analyzed using frequency, Mean, Standard Deviation, Pearson correlation, Multiple Linear Regression. Mental capacity, depression, and self-esteem are associated with participants' academic performance and are identified as psychological functioning factors used in the test. Academic performance was measured using Raven's Standard Progressive Matrices (SPM), while the indicated indicators were calculated using the College Adjustment Scale (CAS). SPSS (version 26-2018) was applied to analyze the collected data. RESULTS: Studies show that mental capacity and academic achievement are significantly positively correlated (r = 0.32; p = 0.00), and a strong mental ability translates into higher academic success. The relationship between depression and academic achievement is inverse (r = -0.34, p = 0.00). Depressive symptoms have a detrimental effect on student performance and hinder academic achievement. Furthermore, academic achievement and self-esteem have a negative association (r = - 0.26, p = 0.00), indicating that poor self-esteem tends to lower academic success. The findings imply that pupils are likely to do better academically when they receive emotional support to increase their self-confidence. Students who experience low rates of depression perform well academically and make informed decisions about their degree programs, taking aptitude and ability into account.

Keyword: descriptive-correlational, standard progressive matrices, college adjustment scale, College of Computing Education, University of Mindanao

Denny Tewu 1, Decmoon Destine 2, Indra Gunawan 3

DOI: https://doi.org/10.56293/IJMSSSR.2025.5623

ABSTRACT: This article examines the rapid growth of social media users in Indonesia and explores how these trends are transforming digital marketing strategies in 2024. Drawing on comprehensive secondary data from industry analytics and digital reports, the study describes key demographic shifts, user behavior patterns, and platformspecific engagement metrics. Major social media platforms, including TikTok, YouTube, Facebook, and Instagram, are analyzed to determine their respective impacts on audience reach and content consumption, with a special focus on the rising popularity of short-form video content. The research identifies a significant increase in active social media users, driven largely by mobile-first consumption and the dynamic content preferences of younger demographics. The findings reveal that platforms like TikTok are not only attracting substantial user bases but also fostering higher interaction rates compared to traditional media channels. As a result, digital marketing efforts have increasingly pivoted toward tailored video campaigns and innovative influencer collaborations, which are proving effective in engaging the target market and boosting brand visibility. In conclusion, this study underlines the need for digital marketers to adapt their strategies to accommodate the evolving landscape of social media in Indonesia. By embracing platform-specific approaches and investing in creative content formats, businesses can better capitalize on the opportunities presented by this digital revolution. The insights provided by this analysis offer actionable recommendations for optimizing digital marketing efforts and achieving sustainable competitive advantage in a rapidly changing environment.

Keyword: social media growth, digital marketing, Indonesia 2024, user behavior, TikTok, content strategy, mobile engagement, marketing trends

Tran Thi Ngat 1, Nguyen Thi Lan Huong 2

DOI: https://doi.org/10.56293/IJMSSSR.2025.5624

ABSTRACT: This paper analyzes the current state of gender inequality in Vietnam's garment industry, where women account for over 78% of the labor force but predominantly engage in simple, low-paid jobs with limited promotion opportunities. Drawing on empirical research and reliable data, the article identifies key challenges and proposes policy orientations to foster gender equality within garment enterprises, contributing to sustainable development and social equity.

Keyword: Gender equality; Female labor; Garment industry; Policy; Vietnam

Joven E. Dooma, Edrose V. Cabrera, Edmar P. Pasol, Stephen Raymund T. Jinon, Michelle P. Bales

DOI: https://doi.org/10.56293/IJMSSSR.2025.5625

ABSTRACT: Mathematics is a science that cannot be separated from human life. It is also applied in various aspects of daily life, one of which is in the activities of fishermen in the community. The purpose of this study is to describe the Local mathematical reasoning behind stocking rates, feed calculation, harvesting schedules, and yield forecasting in the activities of caretaker or pond owner. The method used is ethnographic research design, in which relevant data is collected through recordings, observations, and documentations then analyzed and finally concluded descriptively. The results showed that ethnomathematics activities in the fishing activities of the fishermen included manual counting of fingerlings, estimation in purchasing of fingerlings, number of feeds for bangus feeding, as well as buying and selling activities in the market which involved mathematical concepts. As concluded by the researchers, this study showed significant mathematical concepts for the pond owners and caretakers relating ethnomathematical concepts, as well as giving suggested ways or practices that may its community could adapt in the field of aquaculture specifically nurturing and producing Chanos Chanos or bangus fish. This study recommends all future researchers to go deeper in reaching the necessary mathematical concepts that are relevant to Math Education using ethnomathematics.

Keyword: Chanos Chanos, Fingerlings, Lablab, Pond, Caretaker, Abono

Hanzel Rey M. Aquidado, Honey Lyn S. Aquidado, Ria Ann R. Cabanas, Rene T. Estomo, Matthew T. Lasap

DOI: https://doi.org/10.56293/IJMSSSR.2025.5626

ABSTRACT: As we see Mathematics as part of our everyday life and culture, it becomes important to study ethnomathematics. This helps us understand how different communities use and express Mathematics in ways that are meaningful to them. This study aims to identify the ethnomathematical concepts in constructing the water gates (Trampahan) and its impact in fish growth and farm productivity of Brackish Water Fish Culture in Banate, Iloilo. This research looks at the math ideas in these cultural practices of constructing the Trampahan to help improve math education and support fish farming. This qualitative ethnographic study as researchers as the main instrument, gathered data through interviews, observation, and photographic and video documentation. The results, data presentation, discussions and conclusions were carried out for each analysis. The results show that there are mathematical concepts rooted in constructing every part of the Trampahan (water gates). There are mathematical concepts, including symmetry, ratio and proportion, quadrilaterals, angles and length measurements with non-standardized units. These results showed that in constructing the Trampahan and its impact in fish growth and farm productivity had a geometric sense through the local measurement of pond areas, control water levels, and time their operations based on natural patterns reflects how math is used in everyday life outside the classroom. These math concepts embedded in constructing a Trampahan can be used as a contextualized lesson specifically in Geometry. This study, we see the presence of ethnomathematics, a mathematical idea found in their cultural practices in fishing.

Keyword: Ethnomathematics, Brackish Water Fish Culture, Trampahan (Water Gates), Indigenous Knowledge Geometry in Culture, Aquaculture Structures, Mathematical Concepts in Fishing, Local Measurement Practices

Christine Joy P. Palmerola, Vincent D. Serra, Jely D. Vargas, Rene T. Estomo, Matthew T. Lasap

DOI: https://doi.org/10.56293/IJMSSSR.2025.5627

ABSTRACT: This study investigates the indigenous knowledge and integrate it to academic mathematics with the use of ethnomodeling in the context of the traditional practices of milkfish farming in Banate, Iloilo. It focuses on local fish stocking methods specifically the techniques of bansutan and larguhan. It seeks to uncover the underlying mathematical concepts that inform to these practices and analyze the impact in fish production. Employing a qualitative ethnographic research design, the study involved six experienced participants consisting of pond owners and fishermen and used semi-structured interviews, direct observations, and focus group discussions to collect qualitative information. Thematic analysis informed using ethnomodeling led to the identification and interpretation of traditional mathematics practices like estimation, measurement, and ratio use that exposed the symbiotic relationship between local cultural practices and formal mathematical structures. This research not only to highlight the relevance of ethnomathematics in promoting culturally responsive mathematics education, but also speaks to the necessity of integrating indigenous knowledge systems into aquaculture business planning and sustainable resource management. The findings contribute to the broader theme of localized curriculum design mandated by the Philippine Department of Education, and aligned these cultural practices in fish stocking to the most essential learning mathematics competencies.

Keyword: Ethnomathematics, Ethnomodeling, Indigenous Knowledge, Milkfish Farming, Fish Stocking Practices, Brackish Water Aquaculture, Cultural Mathematics, Sustainable Fish Production